GAZPROMNEFT-LUBRICANTS: TEN YEARS OF SUCCESS

Alexander Trukhan, General Director of Gazpromneft-Lubricants, talks about the early days of the company, explains the opportunities that open up for business development during crises, and what advantages testing products in off-road races provides.




PARTNERSHIP IN THE NAME OF DEVELOPMENT

What makes a successful and effective company stand out? There are several answers to this question. Each business has its own priorities. However, the business culture and attention to partner relations are the components that solidify long-term relations in business.


THREE MAINSTAYS OF MUTUALLY BENEFICIAL COOPERATION

“The quality of products is not even an issue to discuss – the quality is superior.” When a partner says something like this, it is always of great value. It also shows the enormous amount of work underlying the commendation.


STRONGER TOGETHER

During the ten years of its history, Gazpromneft-Lubricants became one of the leading manufacturers of lubricants in Russia and earned its deservedly solid position in the market segment of premium-class lubricants. It is not only economic indicators that testify to the success and effectiveness of the company’s work.


CONSERVATIVES ARE STRONGER THAN MANY

Any company doing business abroad will tell you: it is a well-known fact that some countries let in foreign business partners quite easily. But then there are other countries, where it is quite tricky to get in. And when the company succeeds in its projects with such countries, we call such a company successful and effective.


TESTED AT SEA

It only seems that business is a monotonous process comprised of numbers, accounting reports and output volume indicators. But business is far from being boring when the team is passionate about what they do and puts forth every effort to achieve maximum effectiveness and best possible results.


CRISIS AS THE WINDOW OF OPPORTUNITY

Many companies have a taboo: they never start new business during economic turbulence. This is not surprising: the consumer demand goes down, banks introduce more stringent crediting policies, and companies decide to save their free resources for a rainy day. However, sometimes a crisis allows competitors to be overtaken, the company’s share on the market to be increased or the company to even occupy a free market niche.


WORKING TO EARN A NAME OR TO EARN A REPUTATION?

A powerful and recognizable brand is one of the success components in virtually any business. Companies spend millions on creating memorable names and logos, and then the brand starts working for the manufacturer in general and for the new products in particular.



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