27 NOVEMBER 2017
There has long been much talk about developing production in Russia at all levels. However, business often limits these efforts to local repairs of their facilities; construction of new production capacities is proceeding fairly slowly. Nevertheless, investments in building new enterprises “from scratch” often become a winning strategy.

It is convenient and beneficial to use the heritage of the Soviet past, including different production capacities. But when the focus is on creating unique and innovative products, a revolutionary approach is sometimes necessary.

It is always a path of peril to depend on old facilities as the only source of a company’s profits. Here is why. The domestic market will be important and profitable for such companies, yet true development is impossible without developing export potential. At the same time, only high-quality products made with use of cutting-edge technologies and meeting environmental standards could be reliably sold abroad. Therefore, truly successful business is impossible without construction, including construction of new production facilities.

Managers of Gazpromneft-Lubricants knew from the very start that development was absolutely necessary for them because the company had in mind not only the Russian market, but the international market as well. The company started its way toward leadership in production of high-tech lubricants from purchasing a plant in Italy. This allowed the company to gain access to cutting-edge technologies in production of lubricants and start building the export delivery chain. This happened in 2010, and in just two years construction of the first stage of the Russian enterprise of lubricant materials started in Omsk.

Company employees remembered that the initial plans included merely modernizing the old Siberian production site; however, they ended up building “from scratch” a new cutting-edge production facility that included automatic mixing of oils and a fully robotized packaging section. The second phase of the enterprise was opened in 2014. Since then, the plant has become the flagship facility of the company, where most of its products are made. The production volume at the plant stands at 300,000 tons of products a year (the company’s total output exceeds 500,000 tons).

While the construction went on in Omsk, another plant in Fryazino, near Moscow, became a part of the company. In just a few years, this plant was changed beyond recognition. From 30,000 tons of oils a year, production reached almost 100,000 tons and the territory of the enterprise doubled.

BFM.RU reporters visited both plants. The plant in Omsk occupies an enormous territory where you need to have a car to get around. Every square meter of the territory is sparkling clean, the air is wonderfully fresh, and there is no smell of petroleum products at all. In fact, production processes at this plant are environmentally safe, and virtually no waste is produced. The facility near Moscow, just like the facility in Omsk is almost sterile, and their engineers are ready to discuss with you the advantages of the Japanese management system, which they have introduced at their enterprise.

Going back to the discussions regarding the Soviet heritage, it must be noted here that it is important not only to build new high-tech production capacities, but also to introduce them properly to the entire world. Contemporary Russia has created only a handful of successful international brands. One such brand is the range of oil products by Gazpromneft-Lubricants under the brand name of G-Energy. People at the company remember that when Gazpromneft-Lubricants started producing premium quality products, an effective brand was necessary to introduce the products on the international market. It took two years to create this product, but the final result was impressive. G-Energy is now known far beyond Russia. This is what constitutes the very essence of effective performance by a manufacturer of high-quality products.

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