11 DECEMBER 2017
What makes a successful and effective company stand out? There are several answers to this question. Each business has its own priorities. However, the business culture and attention to partner relations are the components that solidify long-term relations in business.

This year, one of the leading Russian manufacturers of lubricants – Gazpromneft-Lubricants – celebrates its decennial. The six plants of this company produce more than half a million tons of products a year, and deliver to 70 countries of the world. There’s extensive work that the company completed in cooperation with its partners behind these achievements. In this anniversary year, the BFM Portal decided to meet and talk with those who work with Gazpromneft-Lubricants and asked them to share recipes for effective business cooperation.

Ilya Oblashchikov, head of the Moscow Representative Office, Russia and CIS Division, Afton Chemical (manufacturer of engine oil additives): “The most important thing for us is the professionalism of the team. This is due, in large part, to the effort of General Director Alexander Mikhailovich Trukhan. There are few examples across the former Soviet Union, especially among large companies, when different subdivisions can work effectively and harmoniously toward such a complex goal as business promotion and development in the field of lubricants. The components in the success story are a systemic approach, experience and wisdom of top managers, professionalism of mid-line management and the company’s specialists. The second important factor is that Gazpromneft-Lubricants is market- and customer-oriented in its approach to doing business. There are only a few Russian companies where the marketing team is one of key subdivisions. They play a defining role in choosing the development strategy for the company, and this is very important. By themselves, a clear and well-defined strategy, the fact that the company uses cutting-edge market-based promotion tools for their products, plus result-orientedness and the business culture of Gazpromneft-Lubricants are perhaps the main reasons behind our long-standing partnership. All these factors are definite pluses when it comes to working with this company.”

Afton Chemical has been working with Gazpromneft-Lubricants for ten years already. During this time, the business volumes of the lubricants manufacturing company have increased by many times. Thanks to our successful partnership, our business figures grew too, Ilya Oblashchikov says.

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