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- GAZPROMNEFT – LUBRICANTS PRESENTED AN UPDATED PRODUCT OFFER FOR THE EUROPEAN MARKET
Gazpromneft – Lubricants presented an updated product offer for the European market
1 NOVEMBER 2016
Gazpromneft – Lubricants has presented prospective products of the PVL segment (passenger vehicle lubricants) for the European market. The presentation was held as part of Automechanika Messe Frankfurt 2016, the largest international exhibition of car service products, during which the company’s booth was visited by over 400 guests from 40 countries of the world.
Thematic round-table discussions were organized for the event participants, covering the development of the company’s technical support services, and the specific applications of G-Energy and Gazpromneft brand products in various types of engines for cars, microbuses and light trucks.
The venue proved to be very effective for interaction with the current partners. An increased focus during the negotiations was placed on the discussion of marketing plans implementation on foreign markets. A particular point at issue was consolidation of activities in different channels: online promotion, BTL-campaigns to offer the company’s products in retail stores and independent technical service stations, and incentive programs for B2B areas.
Reference
Gazpromneft – Lubricants (Gazpromneft – Lubricants Ltd) is a subsidiary of Gazprom Neft that specializes in the production and sale of oils, greases and technical fluids. Established in November 2007. Gazpromneft – Lubricants has 6 production sites in Russia, Italy and Serbia. Our total production volume is 500,000 tons of high-quality oils, lubricants and technical fluids every year. The company’s products have earned the approval of more than 250 leading equipment manufacturers: BMW, Mercedes-Benz, Volkswagen, Volvo, Renault, General Motors, Cummins, MAN, ZF, KAMAZ, Avtovaz, Bosch Rexroth and are sold in more than 60 countries worldwide.
Messe Frankfurt is the largest German exhibition promoter with a total sales volume of 648 million euro and 2,244 employees worldwide. The Messe Frankfurt global exhibition network, which is represented by 30 branches and 55 international representative offices, cooperates with its clients in 175 global countries. The Messe Frankfurt exhibition concern is in charge of events that are held in more than 50 places globally. In 2015, the company held 133 exhibitions, more than half of which took place outside Germany. Messe Frankfurt exhibition areas, which include 10 exhibition halls and 2 congress halls, cover 592,127 square meters. The concern is a state-owned enterprise: 60% of the shares are held by Frankfurt am Main and 40% are held by the state of Hesse.
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